Privacy Policy — Routemize

This Privacy Policy describes how Routemize (“Routemize,” “Company,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you use our route-optimized booking software and related services (collectively, the “Service”). This policy applies to all users of our website (routemize.com), our applications, and any other services we provide.

By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

Google API Services · Limited Use

Google API Services User Data Policy & Limited Use Disclosure

Routemize connects to Google APIs — including the Google Calendar API — so we can read your availability and create, update, and manage the appointments you book through the Service. Our access to and use of information received from Google APIs is governed by the following commitment:

Routemize’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. The use and transfer of raw or derived user data received from Google Workspace APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Specifically, information obtained from Google APIs is:

used only to provide and improve user-facing features that are prominent in the Routemize experience;
never sold, rented, or shared with data brokers, and never transferred to third parties except as necessary to provide those features, to comply with applicable law, or as part of a merger or acquisition;
never used for serving advertisements, including personalized or retargeted advertising; and
never used to develop, train, fine-tune, or improve generalized or non-personalized artificial-intelligence or machine-learning models. Google user data is not transferred to, or used by, any third-party AI/ML model for training purposes.

Human access to Google user data is limited to the specific cases permitted by the policy (for example, with your consent, for security, to comply with law, or for internal operations with data aggregated or de-identified). You can revoke Routemize’s access to your Google account at any time via your Google Account permissions.

1. Information We Collect

1.1 Information You Provide Directly

When you create an account, use our Service, or communicate with us, you may provide:

Account Information: name, email address, phone number, company name, billing address, and password.
Booking & Customer Data: information you and your customers enter or generate through the Service, including customer names, contact details, service addresses, selected appointment times, job notes, and communications.
Payment Information: credit card and billing details, processed securely by our payment provider, Stripe.
Communications: messages you send us, support tickets, and feedback.
Profile Information: business details, service areas and territories, team-member information, and preferences.

1.2 Information Collected Automatically

Usage Data: pages visited, features used, time spent, click patterns, and interactions.
Device Information: IP address, browser type and version, operating system, device identifiers, and screen resolution.
Location Data: approximate location based on IP address, and the service/booking addresses you provide, which we use to calculate drive time and optimize routes. We do not collect precise device GPS location.
Log Data: access times, error logs, and referring URLs.

1.3 Information from Third Parties

We may receive information from integration partners (such as a CRM, calendar, or Zapier you connect), analytics providers, and advertising/measurement platforms.

2. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Service and understand usage:

Essential Cookies — required for authentication, security, and core functionality.
Functional Cookies — remember your preferences and settings.
Analytics Cookies — help us understand how the Service is used (for example, privacy-friendly product analytics and Google Analytics).
Marketing & Measurement Cookies — used to measure and attribute advertising, including the Meta (Facebook) Pixel and Conversions API, where you or a Routemize customer enables it.

You can control cookies through your browser settings. Disabling some cookies may limit certain features.

3. How We Use Your Information

3.1 Service Delivery

Provide, maintain, and improve the Service; create and manage your account; process transactions; and power features such as instant booking, route optimization, lead assignment, scheduling, SMS/email reminders and confirmations, and the AI voice agent that answers calls on your behalf.

3.2 Communications

Send service announcements, updates, and security alerts; share promotional materials and newsletters (with your consent); and respond to your questions and requests.

3.3 Analytics and Improvement

Analyze usage to improve features and user experience, develop new functionality, and measure advertising effectiveness.

3.4 Security and Compliance

Detect, prevent, and address technical issues, fraud, and security threats, and comply with our legal obligations.

4. How We Share Your Information

We do not sell your personal information. We share information only as needed:

Service Providers: trusted vendors that help us run the Service, including Stripe (payments), Amazon Web Services (cloud hosting), analytics providers (such as PostHog and Google Analytics), telephony and SMS providers (that power reminders and the AI voice agent), and email providers. These providers are contractually obligated to protect your information.
Advertising & Measurement Platforms: such as Meta, to report and attribute conversions via the Pixel and Conversions API, where enabled.
Integrations You Connect: your CRM, calendar, or Zapier, at your direction.
Business Transfers: in connection with a merger, acquisition, or sale of assets. We will notify you of any change in ownership.
Legal Requirements: when required by law or in response to valid requests by public authorities.
With Your Consent: for other purposes you explicitly authorize.

Mobile numbers and SMS consent are treated separately and more strictly. No mobile information collected for text messaging, and no consent to receive text messages, will be sold, rented, or shared with any third parties or affiliates for their own marketing or promotional purposes — and this exclusion applies to every category listed above, including advertising and measurement platforms. See Section 5.

5. Mobile Messaging (SMS) and Consent

This section describes the text messages Routemize sends to you. It does not cover messages a Routemize business customer sends to its own customers using the Service — those are covered by Section 6 and by our Terms of Service.

We will not sell or share your mobile information, or your consent to receive text messages, with third parties or affiliates for marketing or promotional purposes. This is an absolute exclusion: mobile opt-in data is never included in any information we make available to advertising platforms, data brokers, affiliates, resellers, lead buyers, or partners.

We share your mobile number only with the messaging providers and telecommunications carriers that are strictly necessary to deliver the messages you asked for. Those providers act on our behalf under contract, may use the information only to deliver our messages, and may not use it for their own marketing.

5.1 How We Collect Consent

We collect consent to text you only where you give it expressly — by ticking an optional, unchecked checkbox on our contact page or on a Routemize demo-booking form, or by texting us first. Consent to receive text messages is never a condition of buying anything from us, starting a trial, booking a demo, or contacting us. Providing a phone number by itself is not treated as consent to marketing text messages.

5.2 What We Store

When you opt in, we record your name, email address, mobile number, the exact wording of the disclosure shown to you, which programs you agreed to, the page you opted in from, and the date and time. We keep this record for as long as you remain opted in and for at least four years afterward, because mobile carriers and messaging aggregators may require proof of consent.

5.3 Opting Out

Reply STOP to any Routemize text message to stop receiving them. Reply HELP for help, or email support@routemize.com. Message frequency varies. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. Full program details are on our contact page.

6. Data We Process on Behalf of Customers

When we handle Booking & Customer Data on behalf of a Routemize business customer, that customer is the controller of the data and is responsible for its own privacy practices and for obtaining any required consents from the individuals it books. We process that data according to their instructions and our agreement with them.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. When you delete your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain it for legal, regulatory, or legitimate business purposes. Booking and customer data you input will be deleted upon account termination unless you export it beforehand — we recommend exporting your data before canceling.

8. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

Encryption of data in transit (TLS 1.2+) and at rest (AES-256);
Role-based access controls and multi-factor authentication;
Reputable, access-controlled cloud infrastructure;
Periodic security assessments and vulnerability testing.

No method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, but we will promptly notify affected users of a data breach as required by applicable law.

9. Your Rights and Choices

Access & Portability: request a copy of the personal information we hold about you by emailing admin@routemize.com.
Correction: update or correct your account information at any time in your settings.
Deletion: request deletion of your personal information by contacting us.
Marketing Opt-Out: unsubscribe from marketing emails using the link in any such email, or update your preferences.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to know, delete, and correct your personal information, and to opt out of the sale or sharing of personal information for cross-context behavioral advertising. We do not sell your personal information, and we will not discriminate against you for exercising your rights. To submit a request, email admin@routemize.com.

11. European Privacy Rights (GDPR)

If you are in the European Economic Area, United Kingdom, or Switzerland, you have additional rights under the GDPR. We process personal data based on contract performance, legitimate interests, consent, and legal obligation. Your data may be transferred to the United States, where our servers are located, with appropriate safeguards such as Standard Contractual Clauses. Routemize is the data controller for your account information.

12. Children’s Privacy

The Service is designed for business users and is not intended for children under 16. We do not knowingly collect personal information from children under 16, and will delete it promptly if discovered.

13. Third-Party Links and Services

The Service may contain links to, or integrate with, third-party websites and services we do not operate. This Policy does not apply to them; we encourage you to review their privacy policies.

14. Changes to This Privacy Policy

We may update this Policy from time to time. When we make material changes, we will update the “Last updated” date and, where required, notify you by email or an in-product notice. Continued use of the Service after changes take effect indicates your acceptance.

15. Contact Us

Questions about this Policy or our data practices?

Routemize · 3101 SW 34th Ave, Ocala, FL 34474
Email: admin@routemize.com